The NBA right now is at its highest point of the season, with the Conference Finals just around the corner and the NBA Finals just a few games ahead, the excitement is massive. Just according to TNT, who broadcast the playoff games reported an average of 4.9 million viewers on average per game.
According to Jimmy Traina from Sports Illustrated, this success could be credited to a decision from NBA's commissioner Adam Silver, who has allowed to fans to share game highlights on social media without restrictions.
On the other hand, MLB has serious restrictions on their contents, and Adam Silver told Traina that this decision could be a game changer for Major League Baseball if they implement these policies right:
We promote the posting of our highlights. The highlights are identified through YouTube’s software, and when ads are sold against them, we share in the revenue.
This decision is related to letting the content flow through all the social media, allowing these contents to reach a bigger audience and feel attracted to the game and actually show up and see the games:
If we provide those snacks to our fans on a free basis, they’re still going to want to eat meals—which are our games. There is no substitute for the live game experience. We believe that greater fan engagement through social media helps drive television ratings.
MLB can learn a thing or two from NBA