Social media is quickly becoming more and more important for broadcasting and is changing the way we consume and see sports. According Scott Soshnick of the specialized magazine Bloomberg, Facebook Inc. and the Major Leagues have reached a deal where the social media enterprise will have the rights to stream 25 games next season.
MLB, Facebook strike new deal in which FB gets 25-game package of weekly exclusive games - baseball's first digital-only national broadcasts. Games will air on weekday afternoons.— Eric Fisher (@EricFisherSBJ) 9 de marzo de 2018
These games will be exclusively broadcast on this platform and Facebook themselves have said that they paid to the MLB around $30 and $35 million. The social media owned by Mark Zuckerberg previously have reached deals to broadcast the UEFA Champions League, an international soccer tournament, and Liga MX, the Mexican soccer league.
Lee Berke, an industry consultant interviewed by Bloomberg about this deal said:
Much like the migration of sports from broadcast to cable, you’re reaching these milestones where the combination of the financial incentive and the audience allow you to make the next great leap,
This deal is part of the efforts that the MLB is making to reach a wider range of people, having the league previously signed a deal with YouTubeTV. The Google-owned company will sponsor the World Series the next two years.